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Audit Your Website To Improve Your RankingPublic evis posted on Mon, 19 Dec 2011 by Andrew Isiah
The popularity of a website lies in part on its visibility in search engine ranking. Many people simply create a website, not extremely thinking about how best to promote their site, and then are disappointed when their site does not look in the first page of the results for their product, service or interest. The fact is that many websites want to have effective search engine ranking tools so as to compete with their rivals for a place on the first page of rankings, and yet they do not utilise such basic tools to assist them get the attention of the search engines, and assist better their visibility.
The visibility of a website is crucial for it to be of any value to the owner. If you happen to be attempting to run an online business from home, and thinking how to make sure that possible clients will see your pages and choose your product, then you may need to get an idea of how efficiently your website is presently running.
One means in order to do this is to get an audit of your website, checking all the keywords that are relevant to your web pages and then analyzing the results. The auditor could then recommend changes and give advice on website marketing tools that may be helpful.
Improving your website's ranking using website marketing tools is one of the most effective methods to get more visibility for your products. There are many methods in which you can use these tools to help you reach out to the general public. For example, you may think about creating a number of articles about your product, and then placing them on well-known websites. Such websites are rated highly by the search engine 'bots', thus if you have got plenty of articles that are placed on the sites and that contain links back to your own website, you will already have started to promote your pages.
Search engine marketing tools are fundamental concepts that may be employed to get more attention in your site. For example, carefully listing the keywords that are most likely to be employed by people looking for your website, and including them in text on your pages a certain number of times could help. You could do things like modify the words on your homepage title bar, adding important keywords or phrases that would then be picked up by the bots. These simple website marketing tools help search engines to evaluate your website, and place it in the ranking system. Properly delivering the information to the search engine bots by adding keywords wherever needed will help create more visibility for the website.