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Clark Dent

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iPhone Devs: Lite/Free Mobile Apps Really Pay Off

Public feed posted on Thu, 30 Jul 2009 by Clark Dent

The creator of iCombat wrote an analysis of his experience making and giving away a free "lite" version of his app alongside his paid, full version. The result? It makes economic sense to create a lite version early on and update it often to goose the users into downloading - and paying attention to - your app. His global conversion rate was 9% which meant that a considerable cohort of lite users bought the full version. He discovered a number of best practices for iPhone devs and allowed us to post them here. His most important takeaway? He should have made a lite app much earlier in the game. The conversion rate once the lite app was made available was quite impressive and meant a lot of lost revenue.

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